Products

Uluwehi, adorned by the beautiful ʻulu, is an important reminder of this vibrant staple crop. The meaning of uluwehi reflects a place decorated with lush abundance, provided to all who nurture its growth.

Inspired by a cherished collection of vintage 1960s Tahitian fabrics and pareos, this print honors the rich tradition of Tahitian design.

Get ready to celebrate a decade of ALOHA! "Holomua," meaning "to go or move forward." Featuring a playful Ulu design, symbolizing growth and prosperity, Holomua is your invitation to move forward with style and spirit.

The lauaʻe fern is one of Hawaii's most beloved plants, woven into lei and carried close for generations. Reimagined with a modern, graphic edge, it's a print you'll want to pack every trip.

Everyone's favorite flower in a new way. Inspired by the way we unload our flower picking buckets, lay the blooms on the table and start making lei.

Pack your bags and travel back in time with Retroglyphs. Tropical inspirations—from a wave to a palm tree—are rendered in playful 1960s-inspired glyph patterns and goes-with-everything colors.

Sun's out, Sunnies out. A playful print celebrating the everyday essential that makes any look pop—your favorite shades.

A vibrant take on a Hawaiian classic — the plumeria gets a fresh, funky update for everyday adventures.

A hand-drawn block print that brings the beach to your baggage. Long layover? Head to town, catch a set, make it a party wave.

Arriving just in time to take theBRRRout of winter, these pullovers will keep you warm during morning surf checks and cozy on cooler nights!

Add a touch of the good life to your sock game with these exclusive ALOHA Crew Socks!

  Add a touch of the good life to your sock game with these exclusive ALOHA Crew Socks!

  Add a touch of the good life to your sock game with these exclusive ALOHA Crew Socks!

Add a touch of the good life to your sock game with these exclusive ALOHA Crew Socks!

A vibrant take on a Hawaiian classic — the plumeria gets a fresh, funky update for everyday adventures.

Blooming like it’s 1962. A nod to HNL’s mid-century mood and the golden era of island arrivals.

Luxe meets sport with our Le Voyageur Collection. This stylish, modern print is here to elevate your travels with timeless, go-anywhere stripes!

Take your look from beach to street with a classic! Elevate your style with sleek monochrome silhouettes in timeless hues. 

Take your look from beach to street with a new classic! Elevate your style with sleek monochrome silhouettes in timeless hues.

Inspired by the Pacific Islands, this Pasifika print reflects the connection between land, ocean, and people. Flowing lines echo ocean movement and voyaging traditions, while bold shapes represent strength, unity, and heritage.